Communication is a Virus (Trust)

As part of out research we decided that Niall should have a Scottish accent as this was the most different to his actual voice. Looking at various articles in newspapers we found which accents people tended to trust the most. 

10 - Scouse
9 - Northern Irish
8 - West Midlands
7 - Lancashire
6 - Geordie
5 - Welsh
4 - West Country
3 - Scottish
2 - London and the South 1 - Yorkshire 

This list was found on a online forum but after looking it around it seems that the Yorkshire accent seems to be the one that most people trust. 

Looking at what others factors determine how trustworthy someone is also began looking at professions; http://news.bbc.co.uk/1/hi/uk/6105616.stm

DEGREES OF TRUST

Most trusted:

Doctors Trust - 92%
Do not trust - 5%

Teachers Trust - 88%
Do not trust - 7%

Professors Trust - 80%
Do not trust - 8%

Least trusted:

Business leaders Trust - 31%
Do not trust - 56%

Politicians Trust - 20%
Do not trust - 72%

Journalists Trust - 19%
Do not trust - 72%

Source: Mori poll of 2,000 adults

Other factors we also need to consider are hair and eye colour as well.