There's a couple of situations where you might use a Pantone or spot
colour. One option costs a little more and the other costs a lot less.
Adding a Pantone colour to your normal CMYK is a great way of
achieving colours which simply are not possible with 4 colour process
printing. The example above from the Print Handbook is a great example
of this. The Pantone here is a vibrant red which simply wasn't possible
using just CMYK inks.
It's also possible to use a metallic or fluorescent ink which CMYK
can get nowhere near in impact. It's a great way of adding an extra
little something to your project.
Adding an extra colour is not as expensive as you might expect either. Here's a quote from Centreprint for printing 10,000 leaflets. In CMYK they'll cost £317. To add a spot colour would cost an extra £38. Not bad at all.
One colour job
If you or your client are on a tight budget then using a Pantone spot
colour for a one colour job can be a great way to save money. The same
specification as the above quote, but this time printed with just one
colour would cost £158.
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