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Liz Earle Natural Cosmetics

Liz Earl Natural Cosmetics

Being a botanically-based beauty company, we’re working to improve our environmental impact in everything we do. We know we’re not perfect, but we are making steady progress on our journey to become a greener business. Read about the latest steps we’ve taken.

Our ingredients

Sourcing the highest quality naturally active ingredients is fundamental to the Liz Earle range, but their source must be ethical too. That’s why we have our Jennifer Hirsch, In-house Botanist, who researches sustainable, fairly traded ingredients from sources that support local ecosystems, ensuring their impact on the environment is as minimal as possible.
While we try to use organically certified ingredients wherever possible, sometimes the quality simply doesn’t live up to that of a non-organic ingredient or may require that it travels for long distances to reach us, in which case we would opt to buy locally. Certification may also be challenging and impractical for small producers. If an ingredient is grown in line with organic principles we will use it, certified or not: at the end of the day, what represents all of the consideration, debate and research we do is the name Liz Earle on every product.

 

Our packaging

Many of our products are already made from easily recyclable materials such as high-density polyethylene (HDPE) and polyethylene teraphthalate (PET). We are constantly looking for ways to make our packaging greener.

 

Our newsletters

We love sharing our news with you, but we also know we have a responsibility to reduce our environmental impact. That’s why we use recycled paper and paper sourced from sustainably managed forests in all our communications. In addition, our newsletters and leaflets are now printed using 100% vegetable inks and solvent free varnishes, which are better for the environment.

 

Our home: The Green House

The Green House is our head office, based in Ryde on the Isle of Wight. We designed this visionary building to include many environmentally-friendly innovations, including geo-thermal heating, which uses the natural heat from the ground to keep us warm (and cool) and a facility to harvest rain water, which is then filtered into our bathrooms to flush our toilets.
Movement and sensory timers ensure our lighting automatically turns off when there is no-one in the room, recycled paper is used across the building, and all our kitchen waste is composted on site.
Our newly purchased woodland, located next to The Green House, is being managed as a natural habitat to encourage local flora and fauna, and as a resource for local schools.

 

Expert advice

Our in-house Environmental Advisor, Geoff Day, is responsible for overseeing and advising the company on all environmental issues related to our business. Stay up to date on the latest news from Geoff in his blog, and read The Green House diary to find out more about life on our Island home.

 

Accreditations

We have recently achieved ISO14001 certification, the internationally recognised environmental management system accredited by an independent body. This helps us to account for the environmental impact of every aspect of our business, from the packaging of our products to the light bulbs we use.

 

Education and community

As well as educating our employees on the importance of environmental awareness, we also communicate green tips and advice in our weekly internal communications.
Last year we launched our environmental schools seminar, which helps to inform and inspire the wider community about the collective benefits of greener living. This seminar is now set to become an annual event.
We welcome your feedback about any aspect of our business. Please contact us with any queries or comments.

100% Cosmetics Products/Shop Layout

100% Pure Cosmetics

FAQ's

Why 100% pure?

“As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” Says Dr. Nancy Lonsdrof, M.D. an lowa-based physician, “They should be consumed with the same prudence that we use to choose our breakfast cereal.” – April 2006 issue of Women's Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% products are truly 100% Pure-no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.

Why Vegan?

We love animals and refuse to support anything that hurts animals which is why none of our formulas are ever tested on animals (everything we use is food grade and does not require testing, whereas chemical ingredients must be tested). All our makeup brushes are from synthetic fibers. No animals were hurt for their fur and no animals were hurt for any of our ingredients (the only animal ingredient we use is cruelty free honey).

Why not perfumes or fragrances?

Perfumes and fragrances are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in 100% Pure products.

Why not thickeners and emulsifiers?

Because those are just cheap fillers. 100% Pure products are never diluted with water, alcohol, thickeners, emulsifiers or any other “fillers”. Instead, 100% Pure products are totally concentrated, which means they are most effective.

100% Pure products are based around antioxidants.  Why are antioxidants so important?

Every moment, we are slowly deteriorating. Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing aging, wrinkles, and cancer. ONLY Antioxidants protect us, fighting off the damaging free radicals. Sun block is important because it blocks up to 80% of UV rays, but sun blocks DO NOT protect against other free radicals. Your skin needs antioxidants for sun protection and protection against all damaging free radicals.  

 

Since there are no preservatives, how long do your products last once I open them?

On each product, there is an open jar symbol with a number on it. That number indicates how long you can use the product once it is opened. Rather than using chemical preservatives, we use natural preservatives such as anti-bacterial herbs 100% Pure has several other unique proprietary technologies that distinguish the company from competitors. We use unique technology to stabilize active ingredients from oxidizing and also have a proprietary 100% natural preservative system, using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.

What does 100% Pure Mean?

There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% Pure products are truly 100% Pure. That means there are no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins. Truly health food for your skin.

 

Is 100% Pure Good for Sensitive Skin?

Because 100% Pure does not contain harsh detergents, chemical preservatives, artificial fragrances that can irritate the skin, they are perfect for sensitive skin.

 
What are Fruit Pigments?

Fruit pigments are what makes strawberries red, what makes blueberry skin blue - fruit pigments are fruit colors. All 100% Pure cosmetics are colored from fruit and vegetable pigments. All the antioxidants and vitamins are found in the pigments. 100% Pure fruit pigmented patent-pending technology takes those healthy fruit pigments and puts it into our cosmetics. That is why we have blackberry mascara (mascara colored from blackberries), pomegranate wine lip gloss (lip gloss colored from red wine and pomegranate) and cranberry cheek tint (cheek tint colored from cranberries). The great thing with 100% Pure fruit pigmented cosmetics is that you'll be applying all the healthy fruit antioxidants and fruit vitamins directly onto your skin.

Why are the body washes so thin?

Our shower gels do not contain water, gums, thickeners, or emulsifiers - or any other cheap fillers. However, they are very foaming and work best with a bath net sponge!

Are your products gluten free? If so, where does the Vitamin E come from?

Most of our products are gluten free. We are sensitive to this since we know many people suffer from gluten allergies. One common ingredient that contains gluten is Vitamin E. But the Vitamin E we use is gluten free because it's derived from cold pressing rice bran. 

 

Are the sugars, butters, and salts unrefined?

We only use the best, most organic ingredients in all of our products. Refining ingredients cause them to lose all nutrients and minerals. Therefore, all of our ingredients are completely unrefined and contain all of their natural benefits! 

 

Do you use nano size titanium dioxide in your sunscreen?

The titanium dioxide is not nano particles. Our sunscreen is a physical sunblock which means it sits on top of the skin to physically protect against the sun. If they were nano particles, they would absorb into the skin, therefore be in-effective sunblock. Every batch of our sunblock is tested by a third party lab to ensure a minimum stated SPF. 

 

Are your products safe for kids?

Since 100% Pure products do not contain any synthetic chemicals, parabens, sulfates or harsh detergents, artificial fragrances or colors, phthalates, 100% Pure is safe for kids to use.